Irit Harris - Founder & CEO
Bryanna McDermott - Fearless Female Traders
Kate Campbell - How To Money
Lila Raskin - PwC
Paul Feeney - Map My Plan
Sarah Riegelhuth - Wealth Enhancers
Adam Milgrom - Giant Leap Fund Venture Partner
Anne Lytle - Professor and Director of Leadership (Monash University) and Director of LEDA
David Engel - Business Development Specialist
Phil Weinman - Chairman of the Deasil Group
To empower women to be in control of their money.
Most Australian women want to be in control of their finances, but are not empowered to make decisions with their money.
Provide access to just-in-time knowledge, money tools, financial experts and a community of like-minded women to empower millions of Australian women to be in control of their money.
Within three years we aim to empower 100,000 women to be in control of their money.
F-Empowered is unashamedly female focused.
We recognise that there is a huge gender imbalance in the decision making & knowledge of money matters.
Therefore the format of engagement, the content and the platform will be tailored to engage & empower females.
F-Empowered soft launched two months ago and is assessing, testing and improving product-market fit.
Specific achievements to date:
- November 2017 - Surveyed hundreds of women to better understand the problem
- March 2018 - Created the 'business' and built MVP Website
- April 2018 - Developed & tested first personal coaching program (#getontopofyourfinances)
- May 2018 - Integrated social media
- June 2018 - Soft launched MVP platform to family & friends ($0 marketing spend); accepted into MAP Velocity Program and Semi-Finalist for InclusionPlus
- Today - Achieved 300+ members, ~40 individuals on coaching programs
Next Steps (over next 4 weeks):
- Iterate platform and coaching program
- Expand content and market reach
Gave birth to two babies 11 months ago. The first is Jasmine, my beautiful second child and the second is F-Empowered which I started on maternity leave.
It is an idea I have had for many years, but with the birth of Jasmine I felt compelled for her to grow up in a world where she is empowered to be in control of her money.
I launched with a #getontopofyourfinances coaching program which has seen 40 women in two weeks. The feedback has been heart-warming, with many women saying they "feel in control", "feel on top of my money", "have peace of mind".
- Director at Total Health Physio
- 0412 558 933
- Corporate Legal Counsel at Rivelea
- 0409 554 309
Both women partook in the getontopofyourfinances coaching program and found that it was "eye opening", "made me feel on top of my money" and "gave me peace of mind".
The female start up founders in fintech.
Leading from the front, making real social change and inspiring future founders to have the courage to act.