Please indicate if your Initiative is an Established Initiative.
Team - who worked on the project/initaitve
WORK180 is an international jobs network, connecting smart businesses with talented women. We pre-screen every employer on our jobs board to see where they stand on pay equity, flexible working, paid parental leave, equal opportunities and a range of other criteria. We also take into account initiatives that focus on age, ability, ethnicity and sexual orientation.
The information we uncover is made public on our website, so everyone knows what to expect from each employer before applying for a job. We continually review and evolve our pre-screening criteria to ensure workplaces are fair and equal for everyone. While our focus is women in the workplace, what we’re really trying to achieve is equality for all employees.
We’re seeing an astounding change. Corporations like Microsoft, BHP and AustralianSuper are proving that no business is too big to make the transition. Start-ups such as Wilcard Money, Code Barrel and KeyPay show that no one is too small.
It’s an exciting time for workplace equality. And we’re just getting started.
Tech Girls Movement: Founded by Dr Jenine Beekhuyzen in 2014, TGM is a non-profit organisation promoting positive female IT role models to encourage and raise awareness of technology careers options for girls.
Social Impact Lead
WORK180 & TGM
Overview - Provide a summary to introduce the project or initiative
Women are vastly underrepresented in STEM. New research shows gender bias and stereotypes take form and impact career choices as early as at the age of 6. Challenging these conceptions at an early age is crucial to ensure the future pipeline of STEM professionals has a gender balance that reflects the society we live in. SuperDaughter Day (SDD) is an annual International Women’s Day event and unique of its kind. The event introduces girls aged 5-12 years old together with their parents to the exciting world of STEM through engaging coding, wearable tech and robotics activities, inspiring these girls to consider a future career in STEM. The girls also met some amazing female role models in tech, enjoy delicious cupcakes and receive a goodie bag to take home.
Since its inception in 2016, the event has engaged over 3000 SuperDaughters and their parents/guardians.
While nearly fifty percent of girls who attended SDD had none to very little previous knowledge of STEM, responses from SDD attendees show:
• 94% of parents have indicated their daughters have an increased interest in STEM after SDD and
• 93% of parents have indicated they are more likely to encourage the girls’ participation in STEM after SDD
How would you say diversity is embraced within your organisation or sector? Are there diversity initiatives in place or are diversity approaches new to your sector?
WORK180’s mission is to put an end to workplace discrimination and set standards for what a good workplace looks like. We pre-screen every employer on our jobs board to see where they stand on pay equity, flexible working, paid parental leave, equal opportunities and a range of other criteria. We also take into account initiatives that focus on age, ability, ethnicity and sexual orientation. The information we uncover is made public on our website, so that everyone knows what to expect from each employer before applying for a job.
We are working closely with employers across all sectors in Australia and the UK. Some of our first endorsed employers were tech companies and we've seen amazing policy changes take place in the past 12 months to ensure women in tech are supported. Examples include:
Xero created part-time roles for developers, which is very rare for our industry
Keypay went from 0 to 6 weeks of paid parental leave for primary carers and from 0 to 2 weeks for secondary carers and also removed their minimum tenure to be eligible for paid parental leave from 18 months to 12 months
Code Barrel implemented 20 weeks paid parental for primary carers and 6 weeks paid for secondary carers and pay super on the unpaid portion of parental leave.
Recently, an endorsed employer emailed to say thank you because they’d just hired an amazing UX/UI designer and were thrilled to have such a talented person join the company. Then we find out that the candidate, who is hearing impaired, was made redundant in 2017 and has been looking for work ever since. These are just a few examples coming from tech employers who care about people and know how to run a business.
Detail the approach that was taken to implement the project or initiative, what actions were taken and why?
As with any project, the list of details around actions taken is long. Here is an overview of some of the main actions. We are very grateful for our team of dedicated and passionate volunteers, without whom it would not be possible to run these events.
• Identify March and April dates for the event. Point of reference is March 8, International Women’s Day.
• Source venues across Australia and in Auckland, New Zealand.
• Secure sponsors.
• Identify and apply for relevant grants if necessary.
• Organise volunteers across the event sites.
• Organise age appropriate activities and workshops.
• Source material for goodie bags.
• Set up landing page and ticket sales.
• Engage in public relations and distribute media release.
• Market the event to drive ticket sales
• Host the events.
Send out post-survey to collect feedback on the event.
• Start planning the next year’s SuperDaughter Day.
Demonstrate the leadership shown in driving the initiative and fostering behavioural and organisational change.
For WORK180, SuperDaughter Day is an extension to our commitment of fostering an inclusive and diverse workforce. Currently only one in four IT graduates and fewer than one in 10 engineering graduates are women. Women occupy fewer than one in five senior researcher positions in Australian universities and research institutes, and are less than half the overall STEM workforce (https://www.pm.gov.au/media/2016-12-06/39-million-inspire-girls-and-women-study-and-pursue-science-technology-engineering). New research (https://www.eurekalert.org/pub_releases/2017-01/aaft-ygl012317.php) shows gender bias and stereotypes take form and impact career choices as early as at the age of 6. Challenging these conceptions at an early age is crucial to ensure the future pipeline of STEM professionals has a gender balance that reflects the society we live in.
We have found that once girls are exposed to STEM activities in a fun environment, they become excited about STEM. However, many girls lack in encouragement to get more involved in this field. The key to solve this challenge is to include parents and guardians in these activities to become as excited as their daughters to proactively encourage ongoing participation in STEM activities.
Since its inception in 2016, the event has grown exponentially and in 2018, 600 spots were booked in just 48 hours, with hundreds of girls on waitlists across Australa. We also engaged with key stakeholders and involved endorsed employers for women around Australia like Thales, Caltex and Aristocrat. Employers see SuperDaughter Day as a great opportunity for several reasons. The event helps them inspire young talent, and not only help them shape their future but also the company’s own future. At the events, the employers are likely to be engaging with our future leaders in tech who might go on and work for them. The fact that we have both the parents and the children present at the events creates another opportunity for employers to associate their company with SuperDaughter Day and its mission.
Was there organisational/industry or other resistance to the initiative? If so, detail the actions taken to overcome resistance to the project or initiative.
We’ve had an overwhelming positive experience organising and hosting SuperDaughter Day. The event is a not-for-profit and has up to date been dependent on organisations’ and individuals’ willingness to donate their time to make it happen. Our biggest challenge is ensuring we can accommodate the interest in the event. In 2018 we had hundreds of people on the waiting list across the country and in New Zealand. Our challenge to bring this popular events to more girls next year. The aim for 2019 is to accommodate over 2000 girls across 14 events.
To cover some of the costs and to ensure minimal drop offs as we have limited space, we’ve charge a minimal price of $20 for event tickets. Our strategy is to obtain enough sponsorship to ensure we can distribute tickets to girls whose families are experiencing financial hardship.
Detail the follow up or response to the project or initiative by the organisation /industry /sector. For example has it been extended for a further year, or has the scope been expanded?
SuperDaughter Day started as a one-off event to celebrate International Women’s Day in Brisbane in 2016. In 2019, WORK180 is organising events across Australia and in New Zealand. This time we are expanding the program to meet the growing interest. In cities where we had a growing waitlist, i.e. Brisbane with over 100 girls who missed out on a spot, we are looking at hosting the event twice in one day. This will double the intake and reach of the girls. But we are not stopping here. We will then host the event over both Saturday and Sunday, meaning in total we will have four SuperDaughter Day events in one city.
For 2019, WORK180 have engaged two dedicated professionals to focus exclusively on the event. With WORK180’s recent expansion to the UK, the event will also launch there in 2019, with the support of local endorsed employers for women.
Please provide 2 references being the beneficiaries or people that experienced the change (as a result of the initiative). Details to be provided should include:
4. Phone number
6. Short description (up to 250 words) of association with the nominated diversity initiative eg as a beneficiary, experiencing the outcome, etc.
Please reach out for personal details of the below references:
Feedback from participants:
"As a mining engineer, it was pleasing to see an affinity to my core discipline through the various activities. We even looked at some elements of mine design when we got home, incorporating drone imagery."
"Through SuperDaughter Day, my daughter understood how she could combine her artistic/creative side with STEM - sold at that point!"
"My daughters had an absolute ball at SuperDaughter Day. The youngest asked all kinds of questions and would like to be a chemical engineer one day. The coding activities were brilliant and easy to follow with the 8 year old, whilst the 10 year old flashed ahead without my help. They both really enjoyed her time."
Feedback from corporate organisers and supporters:
"We are proud to support #SuperDaughterDay18 this year. We recognise the importance of amazing initiatives like these which expose young children to just how fun and exciting technology can be. Superhero Daughter Day helps young girls realise all the endless possibilities available to them and in doing so enables them to fulfill their full potential. If only more of us had had such opportunities when we were younger!"
“As part of our commitment to education and innovation, we’re focused on encouraging more young women to pursue careers underpinned by STEM skills. We’re proud to be part of #SuperDaughterDay18 to inspire young girls to see what’s possible within the industry and provide a chance to explore STEM careers. As one of the nation’s largest employers, we see this as key to supporting our vision to secure and enhance the financial wellbeing of people, businesses and communities.”
“Showing there is a place for girls and women in STEM is critical to increasing female participation. Exposing girls at a young age to all that STEM has to offer and introducing them to role models is very important to the us here at the University of Adelaide and this is why we are happy and proud to be partnering with Tech Girls Movement Foundation and WORK180 presenting the Adelaide SuperDaughter Day in 2018.”
What outcomes have been achieved against overall program or organisational performance? Using metrics specify these outcomes, for example financial, growth, policy achievement, performance or capabciltiy uplift?
The positive impact SuperDaughter Day has on the girls and their parents/guardians is evident. Over the years we have gathered responses and feedback in our post-event surveys and our data shows:
• 94% of parents have indicated their daughters have an increased interest in STEM after SDD
• 93% of parents have indicated they are more likely to encourage girls participation in STEM after SDD
With that said, our biggest take always are hearing from the girls and their parents/guardians directly. We’ve posted some examples in the next question.
What do you consider your significant achievement with this Initiative and why?
We know we are achieving great things when we receive positive feedback from the girls and their parents/guardians. Here are some examples:
“I went to SuperDaughter Day in Adelaide and enjoyed the experience with other enthusiastic superheroes plus my Daddy. It was an opportunity to see how technology can open doors to my future. My favourite experience was programming the robots and seeing them follow my code :) wow,”
"I've spent most of my career in IT convincing myself I deserve to be there. I want a different experience for my daughter, and yet her confidence in maths is already slipping and it is clear I have a big battle ahead to bolster and support her through the challenges she will continue to encounter. I want her to feel great about firmly grasping every career opportunity available to her. Initiatives like SuperDaughter Day help reinforce that mastering STEM is worth it, that there is a whole world of possibility available, and that she absolutely deserves her place among it all” -Naomi Pollock, mother to Superhero Briony
One dad shared in our feedback survey, “I’ve taken my 9 year old daughter to SuperDaughter Day twice now and it’s an event she’s loved both times. The mentor led workshops on the process of designing an app was fantastic and she came out with an understanding of the process and lots of inspiration for her own ideas.”
"As a mining engineer it was pleasing to see an affinity to my core discipline through the various activities. We even looked at some elements of mine design when we got home, incorporating drone imagery." - Joe Seery, dad of 9 year old Matilda
Another mum said “Sasha and I attended Superhero Daughter Day earlier this year and both of us were blown away with the energy, passion and inspiration offered to primary aged girls. This event provided girls with an immersive experience in the tech world and it was certainly a game changer for my daughter.”
Who inspires you from a diversity perspective? Who provides leadership in diversity and why?
We are lucky at WORK180 to have the pleasure of seeing the positive impact driven through transparency around us every day. We are inspired daily by the people around us, who tirelessly work towards the common goal of creating a world in which we all can thrive.
Recently we heard from an employer who managed to bring her company on board to include stillbirths in their paid parental leave policy. This was a huge mile stone for the company and the thousands of staff who will now be supported through a difficult time in their lives.
We also love hearing stories of women securing their dream roles, especially when facing adversity.
“I was in a very fragile state. Being a new migrant I spent my initial days setting up my family here but once all was settled I was left with a 6 months gap on my resume. I had fears of questions/rejections. Every day was putting a damper to my spirit.
Unusual for me but I decided to reach out and ask for help.
Within a week I had my first interview and then the rest is history. Now I am working in an organization where Flexibility, Diversity & Inclusion are part of the culture. Under a boss, who inspires others like me to dream big.
Saima Faruqi, an IT Governance professional, almost gave up on her career. Now, she’s working for an Endorsed Employer for Women that values her contributions.
We see change makers in organisations across Australia and the UK and feel inspired by their work and ability to move mountains in short amounts of time. Together we are setting a new standard and benchmark for workplaces to ensure we are leading in diversity and inclusion. For the tech sector, and for all other sectors in fact as every company relies on tech, SDD is helping nurture our future female leaders.